Featured Project

The Real Project

Sponsored by the National Social Norms Resource Center, DeKalb, ILL. Florida State University (FSU) is a large public institution with an enrollment of approximately 37,000 undergraduate and graduate students.

In January 2002, The Real Project, an organization sponsored by the Florida Center for Prevention Research (FCPR), began a social norms marketing campaign to correct misperceptions about student alcohol use and reinforce healthy, protective norms. From 2002 to 2005 there has been a 22% reduction in high-risk drinking ( i.e., those drinking 5+ during their last party or social occasion). Consequently, there has been a 23% increase in the number of students who report moderate drinking (i.e., 1-4 drinks), as well as a 27% increase in the number of students who report that they abstain from drinking.


To establish a reputable and respected prevention, research, and services organization.


To provide innovative research, education, training, and technological solutions to address the challenges of substance abuse prevention and other social issues among Florida's population.

FCPR history

On August 25, 1997, the State of Florida won a landmark lawsuit against the tobacco industry and was awarded an $11.3 billion settlement. The first $200 million received by the State was earmarked to fund a pilot program to reduce youth tobacco use. The Florida Center for Prevention Research (FCPR) was created at Florida State University to support the Florida Tobacco Pilot Program from its inception in February 1998 until its termination on June 30, 2003. Since 2003, the 20 person FCPR team expanded its depth and breadth in substance abuse prevention capabilities under contracts and grants from the Office of the Governor, Department of Children and Families, Department of Education, the U.S. Department of education and others.

Located at the FSU Research Complex, FCPR has managed projects in excess of $21 million, ranging from health care to youth programs. Project Managers come with a variety of experience and skills to partner with agencies, through their unique talents they provide sound services and products. Agencies find that while working with FCPR, they work with a team - a successful team that is mission focused!